Our Story
Nutrition,
held to a higher standard.
Founded in Liverpool. Formulated with clinical-grade ingredients, independently verified, and designed to be taken every single day.
Est. 2021, Liverpool
Founded on a problem
worth solving.
Gumi was founded after years of frustration with an industry that treats efficacy as optional. The consumer supplement market is largely unregulated, and most products are formulated to a price point rather than a clinical standard. We decided to do it differently.
Every formula is developed with our in-house nutrition scientist, reviewed against current literature, and independently tested before it reaches you. We launched in 2021 with three products. We now serve over 12,000 customers daily.
"Most supplements are formulated to a price point, not a clinical standard. We built Gumi to change that expectation permanently."
— Co-FounderWhat we
stand for.
Efficacy
Clinically Dosed.
Every active ingredient is formulated at the dose supported by peer-reviewed research — not the minimum required to appear on a label.
Experience
Designed to Enjoy.
Compliance is everything in supplementation. We invested over a year in taste development because a product you look forward to taking is one that actually works.
Transparency
Fully Accountable.
No proprietary blends. No undisclosed complexes. Every ingredient, every dose, clearly stated. We publish our third-party lab results.
The people
behind it.
"The supplement industry has spent decades prioritising margin over outcomes. We built Gumi on a simple premise: if it doesn't work at the dose we're using, we don't use it."
"I spent years consulting for clinical nutrition programmes before joining Gumi. The rigour applied to formulation here is genuinely rare in the consumer supplement space."
"People underestimate how much form affects function. If the experience of taking a supplement is unpleasant, people stop. Great design is part of the efficacy."